This past week the nations largest radio broadcaster made public, their plans to move to “National Programming” at many of their radio stations around the country. Obviously, bringing in radio personalities from other markets has been happening for years but this news is fundamentally different, in regards to the music.
Here is how it works for stations with the same format.
Station A in NYC, Station B in Dallas, Station C in Miami, Station D in LA all play the exact same music at the exact same time with the exact same radio personalities prerecorded voice. So, if you were to drive between cities it would sound more like satellite radio, as they are using local stations as a national network with one show.
I’m not sure how this serves the local community needs, which is why the FCC controls radio licensing. Radio is required by law to serve its area of broadcast, I think. Sure, I hope that at some point down the road (if our company follows suit), that our show becomes one of the chosen few selected for the national programming BUT I’d much rather see radio get back to live and local 24/7.
You should read this blog and please support the advertisers who support radio stations that are live and local. Otherwise, we may hear Ryan Seacrest on every station, in every city, in every format and that’s just mean.
K~
Half a Bagel 